Pens Down, Bottoms Up

In an effort to give CPAs in Rhode Island a break from the long nights crunching numbers and to spread awareness about how QuickBooks Online Accountant can save them time, Intuit partnered with a local microbrewery to brew and bottle a custom beer, CPA IPA, and put it on tap at happy hours across the state. To support the campaign, QuickBooks created the website PensDownBottomsUp.com and ran ads in the Rhode Island press. Tax season has never been so delicious.

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