Gen Z: Relationships

How Z defines their bonds are uniquely shifted—you choose your family, have friends you’ve never actually met in person, friendships that exist purely as social stats, and romantic partners you never really “date.” Technology has become a third party in any relationship Z maintains. Playing up or down different parts of their identity isn’t disingenuous, it’s just a natural part of interacting with multiple audiences.

Romantic

“Teens these days are having less long-term girlfriend and boyfriend pairings. They are still dating, but casual relationships are much more common, there is less emphasis on exclusivity.”

Pediatrician in underserved and high immigrant community, Fitchburg, MA

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Platonic

Gen Z is more likely to say they trust social media and influencers when they are looking for answers (52%), even more than people that they actually know — like friends and family (47%).

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