The Pocky Part of Life

For year two of our “Share Pocky. Share Stories.” campaign – we focused on how unique Pocky is as a both a shareable – and portable – snack. With boxes sized for on-the-go, mess-free handles, and no crumbs – Pocky is truly able to share “Happiness anytime, anywhere!” 

Through heartfelt moments, we showed the happiness that Pocky brings to every situation – whether it’s helping to make cleaning up with your kids more fun, or passing it around the car on a road trip. We also highlighted the distinct “snap” of the stick that makes eating Pocky even more joyful.

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To help us reach our Millennial Mom and Gen Z targets, we brought the happiness to real life – with social content of our team sharing Pocky out on the street to highlight authentic moments of delight.

And to ensure the work drove results – we directed people to both in-store and online shopping destinations, with a new focus on retail media to be where our audience was making their final shopping decisions.

And that’s how we made the world – and our clients – just a little bit happier.