An Interactive Experience for Global Business Travelers

We created an interactive experience for Southwest Airlines, targeting corporate travel decision-makers who were attending the Global Business Travel Association (GBTA) Convention in San Diego. The digital experience served as a centerpiece to Southwest Airlines’ presence at the convention by dynamically visualizing the airline’s 4,000+ weekday departures within its network of 99 U.S. and 10 international destinations.

A touch-screen application invites viewers to see where Southwest Airlines can take corporate customers’ business. As cities are selected on the touch screen, a massive LED wall displays all the destinations customers can fly to from that city. A screen saver mode allows the map to continue displaying routes and destinations from various cities across the country. 

As the world’s premier business travel and meetings organization, GBTA has over 9,000 members who manage more than $345 billion of global business travel and meeting expenditures annually. Southwest raved that the interactive experience played a critical role in capturing the interest and engagement of this vital audience.