Recently honored with a 2025 Gold Effie Award for Sustained Success, Apartments.com unveils the latest chapter of its long-running creative campaign. It highlights the site’s innovative features and their commitment to both renters and landlords, starring tech visionary and longtime spokes-character Brad Bellflower, played by Jeff Goldblum.
For renters, the campaign continues to remind audiences that Apartments.com is always innovating to help them find the perfect place, no matter what they need. People say AI is the wave of the future, but we’ve been using AI for years—Apartmental Intelligence, that is.
For landlords, it highlights how tools like hassle-free payment collection, lease generation, and streamlined tenant screening can empower any landlord to manage rentals 100% online. It’s like having a whole team of yous by your side.
Digital, social, and audio spots emphasize pet-friendly listings, ease of renting, and accessibility. The campaign also celebrates Renter Appreciation Day because apartments.com cares the most about renters every single day.
Apartments.com is committed to solving the problems of both renters and landlords, and this new campaign showcases our dedication to both.
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