RPA Media

We reduce the cost of selling to accelerate business growth.

Who We Are

RPA Media is a full-service media practice inside a full-service agency. We have 200+ media specialists driving business growth by investing nearly $1 billion annually on behalf of 20+ clients, both full-service and media-only.

National Scale. Local Nuance.

With field offices in 6 North American cities, we bring a neighborly perspective to local and regional media buying.

How We Do It

Our Approach

Most agencies will tell you media is an investment—but we know your CFO looks at it as an expense. That’s why our media practice is grounded in a unique approach called Reducing the Cost of Selling.

This is not merely reducing media-transaction costs—rather, it is a sophisticated approach to understanding our clients’ business and customer behaviors. Working together to understand the unique dynamics that drive demand, we deliver timely, relevant messaging while continuously optimizing the best media mix, leading to positive business outcomes.

‍Reducing the Cost of Selling has helped our clients compete and win in highly competitive industries, while being heavily outspent.

Our Focus

Through marketing intelligence, innovation and integration across channels and throughout marketing tiers, we focus on efficient growth while creating opportunities for exponential growth.

We’re obsessed with business outcomes.

Media metrics are simply road signs along the journey to the end destination: improving your business results. That’s why we place marketing intelligence at the center of our media practice.

We push brands to punch above their weight.

Our integrated media approach helps our clients appear bigger than their investment, and outsmart the competition without outspending them. We also create culture-making media moments, tapping into people’s passions and helping our clients become brands people want to exist.

We future-proof your business.

Our commitment to innovation includes many first-to-market launches with the world’s biggest media companies. We work in perpetual test-and-learn cycles, preparing for what’s next—before the competition.

Our Structure

See how strategy, investment and marketing intelligence work together in our structure.

1.
Strategy is rooted in solving business challenges through our expert media solutions.

We identify the highest-value audiences, comprised of both current and prospective customers. We create the right strategic media approach to deliver on business objectives, using best-in-class tools and data sources.

The result: A clear, well-informed approach to connecting with high-value audiences and maximizing return on investment.

2.
Investment represents the client’s interest in the media marketplace.

We are one integrated investment team working across all channels to address each individual client’s unique needs. We focus on client portfolio management that drives value, taps into key innovations and delivers performance.

The result: A well-informed, tailored investment plan, working across channels, platforms and marketing tiers to maximize the client’s key business outcomes.

3.
Marketing Intelligence sits at the core of our media practice.

We provide audience intelligence, market research, data and analytics that inform media strategies and investments alike. It is our single source of truth, establishing benchmarks and identifying media’s contribution to business outcomes.

The result: Beginning-to-end intelligence, providing critical guidance early, monitoring demand throughout and measuring results in the end.

Strategy is rooted in solving business challenges through our expert media solutions.
‍
We identify the highest-value audiences, both current and prospective customers. We create the right strategic media approach to deliver on business objectives, using best-in-class tools and data sources.
‍
The result: A clear, well-informed approach to connecting with high-value audiences and maximizing return on investment.