Crafting a Native Social Media Presence

TikTok's endless scroll of real, unfiltered entertainment makes it tough for any brand to get noticed. Especially when talking about insurance — not the first thing on people’s minds as they’re browsing their social feeds.

So, how does a brand navigate TikTok’s unique landscape while being true to its core values?

To strengthen Farmers' visibility across native social accounts, our goal was to share insurance knowledge in a way that aligns with the brand’s longstanding reputation for being knowledgeable, witty, and helpful. As we knew from platform research, educational content is ever popular on TikTok. But there's a catch — it’s not enough to just offer valuable information; the content must also be entertaining and fit the platform’s style.

Our creative team excelled at blending the brand’s essence and insurance expertise with an engaging delivery. Together with the production team that embraced a social-first approach, they created a series of videos to launch the brand on TikTok and boost their presence across Facebook, Instagram, and X.

As we brought this approach to life, we've already seen promising results as one of our first few videos created for the Farmers Insurance TikTok account hit more than 100,000 views in just a matter of days.

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Some other Farmers Insurance organic social videos we’ve created: