Jerry Seinfeld Will Give Almost Anything to Get the Very First NSX

Acura wanted to leverage the jaw-dropping NSX concept car as a halo product for its whole brand to pull in shoppers who might not have considered buying an Acura. To do so, we turned to the biggest advertising platform there is — the Super Bowl — and collaborated with famed car nut Jerry Seinfeld. Turns out, in addition to being passionate about cars, he’s also very funny. Not only was this one of the most popular spots of the big game, it was also named one of the top 10 Super Bowl commercials ever.