Rebranding a Non-Profit to Increase Donations

We were proud to help End Kids Cancer rebrand their entire foundation and raise money and awareness with a variety of marketing efforts during Childhood Cancer Awareness Month. We kicked off our rebranding initiatives by creating a new name and logo that was more hopeful and child-friendly. Next, we launched a new website, shifting its focus to provide both helpful information to parents in need and compelling reasons to donate funds. And we created a PSA entirely in-house to bring more attention to End Kids Cancer’s charitable efforts and spotlight the fact that groundbreaking cancer treatments can, in fact, work.