Cedars-Sinai’s 23,000-square-foot Guerin Children’s features a child-centric, in-patient facility and nationally renowned pediatrics specialists, along with the same high standards and compassionate care that Cedars-Sinai is known for. We recognize that our primary target — discerning parents of children in need — feel extremely vulnerable and are desperate for reassurance. So our campaign demonstrates that Cedars-Sinai Guerin Children’s not only understands how best to treat complex medical cases, but that they understand how to treat the unique needs of kids.