Ding Dong

After a standout introduction at the 2024 Superbowl, Homes.com is proving it’s not just another real estate site—it’s a better way to home shop. While other platforms make home shopping more complicated, Homes.com launched underscoring its commitment to providing comprehensive information on everything you need to know about your next home. All under one simple phrase: “We’ve done your home work.”

Finding the right home is never easy, and where you live is the most important decision you will make. That’s why having the right information is essential. We set out to let home shoppers know that Homes.com is the only site that always gives you direct access to the listing agent who knows the home best and can give you all the information you need to make the right decision.

We set out to push Homes’ messaging further in Digital/Social and TV spots, by showing off the ease of the platform and its clean and beautiful design while emphasizing our core message: Homes.com is the best place to sell and buy a home.

By putting the brand front and center, we crafted simple yet impactful creative executions to further build brand recognition and awareness. Focusing on core branding cues like our bright, welcoming colors and recognizable logo, we developed subtle vignettes help Homes.com stick in people’s minds.

We’re showing home shoppers that when it comes to one of the most important decisions of their lives, Homes.com is here to help, and “We’ve done your home work.”