Honda Soars with Superb Owls 

On the day of the Big Game, Honda dedicated the day to “Superb Owls.” Yes, Honda celebrated these majestic birds, who are not unlike the Honda Pilot SUV, with their keen eyesight that enables them to see much more of their surroundings. Starting before kickoff, Honda tweeted a series of spotlight videos showing off different owl species in action and “hooted” about them all day.  

As part of the campaign, anytime someone used the hashtag #SuperbOwls on Twitter that Sunday, a custom owl emoji automatically appeared adjacent to the hashtag. More fun continued on Twitter with Honda rolling out a mix of videos, GIFS, and on-the-fly owl reaction memes to engage fans all day in real-time as events occurred throughout the Big Game.