- Results

A New Kind of Digital Experience – Farmers Insurance®
www.rpa.com/work/project/farmers-insurance-digital-experience

Farmers.com helps in-market shoppers find the right policy for their needs, but the site didn’t feature a central place for people to connect with the

Farmers.com helps in-market shoppers find the right policy for their needs, but the site didn’t feature a central place for people to connect with the

RPA.com privacy policy.
Privacy Policy | RPA
www.rpa.com/privacy-policy

We might track the pages you visit. We might look at what site you came from, or what site you visit when you leave us.

We might track the pages you visit. We might look at what site you came from, or what site you visit when you leave us.

RPA.com legal terms & conditions.
Terms & Conditions of Use | RPA
www.rpa.com/terms-and-conditions

Your use of these sites after we post any changes to these Terms constitutes your agreement to those changes.

Your use of these sites after we post any changes to these Terms constitutes your agreement to those changes.

Not Saying We’re the Best, But… – Homes.com
www.rpa.com/work/project/homes-dot-com-not-saying-were-the-best-but-super-bowl

After a successful launch, Homes.com went from unknown to one of the most popular home-shopping sites.

After a successful launch, Homes.com went from unknown to one of the most popular home-shopping sites.

As a sister site to. Apartments.com.

Meet the 27 rising stars of adtech solving advertisers’ toughest challenges – RPA
www.rpa.com/work/project/meet-an-rpa-game-changer-amina-asim

They're also trying to strike gold in retail media, a relatively new category that could represent a $26 billion market for adtech companies, according

They're also trying to strike gold in retail media, a relatively new category that could represent a $26 billion market for adtech companies, according

Hispanic Gen Zers & The Familismo Effect
Hispanic Gen Z: "The Hardest Thing I’ve Ever Done in My Life"
www.rpa.com/insights/articles/hispanic-gen-z-dispatch-2-the-hardest-thing-ive-ever-done-in-my-life

“I think you should sit down with your family and explain how you feel.”. 1. A Tale of Two Trends.

“I think you should sit down with your family and explain how you feel.”. 1. A Tale of Two Trends.

Honda Motorsports Website – Honda
www.rpa.com/work/project/honda-motorsports-website-redesign

The site would be both a hub to find out about racing news and a shopping destination to purchase parts and engines.

The site would be both a hub to find out about racing news and a shopping destination to purchase parts and engines.

ShopHonda.com – Honda
www.rpa.com/work/project/honda-shophonda-website-redesign

Most site visitors already had a good idea of which vehicle and features they wanted.

Most site visitors already had a good idea of which vehicle and features they wanted.

Hispanic Gen Z & Money. It’s Complicated.
Millonario Mindset
www.rpa.com/insights/articles/hispanic-gen-z-dispatch-3-the-millonario-mindset

Video Credit: @buenobuenopod. on TikTok, featuring Saul V. Gomez. TurboTax campaign “Nunca Es Solo Un Reembolso". 2. Financial Baptism by Fire.

Video Credit: @buenobuenopod. on TikTok, featuring Saul V. Gomez. TurboTax campaign “Nunca Es Solo Un Reembolso". 2. Financial Baptism by Fire.

Ding Dong – Homes.com
www.rpa.com/work/project/homes-com-ding-dong-the-better-way-to-home-shop

After a standout introduction at the 2024 Super Bowl, Homes.com is proving it’s not just another real estate site — it’s a better way to home shop.

After a standout introduction at the 2024 Super Bowl, Homes.com is proving it’s not just another real estate site — it’s a better way to home shop.

Learn how RPA’s 10-year partnership with Apartments.com drove consistent growth and brand transformation. Dive into the strategy, execution, and results that made it a household name.
From Unknown to Unmissable
www.rpa.com/insights/articles/from-unknown-to-unmissable-apartments-com

We set out to transform the landscape and make Apartments.com the #1 site for renters.

We set out to transform the landscape and make Apartments.com the #1 site for renters.

Apartments.com at Ten: From Unknown to Unrivaled  – apartments.com
www.rpa.com/work/project/apartments-com-at-ten-from-unknown-to-unrivaled

Relatable and entertaining stories. that highlight the benefits of site features for renters.

Relatable and entertaining stories. that highlight the benefits of site features for renters.

Right Audience, Right Message – Honda
www.rpa.com/work/project/honda-dco-marketing

If a visitor had customized a specific model, the ad would showcase that very vehicle, complete with a prompt to continue from where they had left off

If a visitor had customized a specific model, the ad would showcase that very vehicle, complete with a prompt to continue from where they had left off

Online Shopping Tools  – Honda
www.rpa.com/work/project/honda-online-shopping-tools

Search Inventory, the site didn’t bring the data from their actions along for the search — and forced them to start all over again in the build tool when

Search Inventory, the site didn’t bring the data from their actions along for the search — and forced them to start all over again in the build tool when

We Built a High-Fiving Robot and Took Him to SXSW – RPA
www.rpa.com/work/project/rpa-gimi-5-karma-robot-sxsw-activation

The site also hosted a feed of social media mentions, video, and photo content. Website. See more on this topic.

The site also hosted a feed of social media mentions, video, and photo content. Website. See more on this topic.

Best in the Biz  – Apartments.com
www.rpa.com/work/project/apartments-com-best-in-the-biz-campaign

More people have found new homes through Apartments.com than any other rental site — 40 million renters, to be almost exact.

More people have found new homes through Apartments.com than any other rental site — 40 million renters, to be almost exact.

The site received over 3.6 million visitors.

HondaCertified.com – Honda
www.rpa.com/work/project/honda-certified-website-redesign

the vehicle they had in mind, to a set of powerful filters that allowed shoppers to focus their search as broadly or narrowly as they liked, we built a site

the vehicle they had in mind, to a set of powerful filters that allowed shoppers to focus their search as broadly or narrowly as they liked, we built a site

We’ve Done Your Home Work – Homes.com
www.rpa.com/work/project/weve-done-your-home-work-homes-com

To let people know that Homes.com was different, going beyond any other site to bring home-shoppers the deeper and richer details they were looking for

To let people know that Homes.com was different, going beyond any other site to bring home-shoppers the deeper and richer details they were looking for

Importing a Brand to Mexico – ARCO
www.rpa.com/work/project/importing-a-brand-to-mexico-arco

Taking advantage of having full-service sites, we showcased ARCO dispatchers, bringing the human side of the brand into our visuals.

Taking advantage of having full-service sites, we showcased ARCO dispatchers, bringing the human side of the brand into our visuals.

Honda CR-V Super Bowl Flashback – Honda
www.rpa.com/work/project/honda-crv-newspaper-superbowl-1997

On the USA Today site, users watched the CR-V drive out of its ad space and through the website’s navigation and editorial content.

On the USA Today site, users watched the CR-V drive out of its ad space and through the website’s navigation and editorial content.

We make the stars align.
RPA and The Power of Celebrity
www.rpa.com/expertise/categories/celebrity-marketing

The impact of Goldblum’s celebrity was immediate with Apartments.com site visits up over 2x in the first year.

The impact of Goldblum’s celebrity was immediate with Apartments.com site visits up over 2x in the first year.

Dashboard Conversations – ARCO
www.rpa.com/work/project/arco-dashboard-conversations

This time, our High Quality + Low Prices equation is enhanced by the big news that ARCO now accepts credit cards.

This time, our High Quality + Low Prices equation is enhanced by the big news that ARCO now accepts credit cards.

Moving Day – Apartments.com
www.rpa.com/work/project/moving-day

strategy of the campaign is to position Apartments.com as the ultimate resource for apartment searchers, with more listings than any other apartments site

strategy of the campaign is to position Apartments.com as the ultimate resource for apartment searchers, with more listings than any other apartments site

Homes.com + Apartments.com: The Places You Can’t Live. – Apartments.com + Homes.com
www.rpa.com/work/project/homes-com-apartments-com-the-places-you-cant-live

The insight was simple: Between the two sites, they represent millions of listings and virtually every kind of place to live.

The insight was simple: Between the two sites, they represent millions of listings and virtually every kind of place to live.

Discover how to navigate the ever-changing ad-tech landscape and learn strategies for investing in first-party data, ensuring transparency, and leveraging privacy-friendly technologies to stay ahead. Perfect for brand marketers looking to thrive in a privacy-first world.
Navigating the Ever-Changing Landscape of Ad-Tech
www.rpa.com/insights/articles/navigating-the-ever-changing-landscape-of-ad-tech

According to Lyle Currier, North America Consumer Media Lead of Lenovo, a fellow speaker at the MediaPost Data & Programmatic Summit, 35% of programmatic sites

According to Lyle Currier, North America Consumer Media Lead of Lenovo, a fellow speaker at the MediaPost Data & Programmatic Summit, 35% of programmatic sites

Proud to Support Your Lazy Time – La-Z-Boy
www.rpa.com/work/project/proud-to-support-your-lazy-time-la-z-boy

Fire TV, Amazon Music, and Alexa, where users can interact with our ads to not only discover their next must-watch movie but also earn a $5 Prime Video credit

Fire TV, Amazon Music, and Alexa, where users can interact with our ads to not only discover their next must-watch movie but also earn a $5 Prime Video credit

A human approach to guarding your brand from the worst of the Internet.
3 Big Lessons on Brand Safety
www.rpa.com/insights/articles/3-big-lessons-on-brand-safety

In addition, movements like Grab Your Wallet and Sleeping Giants have organized consumers to pressure brands into pulling advertising from sites that traffic

In addition, movements like Grab Your Wallet and Sleeping Giants have organized consumers to pressure brands into pulling advertising from sites that traffic

University of Farmers Insurance Commercial Ad Campaign | RPA
www.rpa.com/work/case-study/farmers-university-of-farmers-campaign

When Farmers first came to RPA in 2010, their brand was so invisible that State Farm actually got more credit for the advertising Farmers was running.

When Farmers first came to RPA in 2010, their brand was so invisible that State Farm actually got more credit for the advertising Farmers was running.

How Gen Zers are Redefining What it Means to be Hispanic
You Know You're Hispanic When...
www.rpa.com/insights/articles/hispanic-gen-z-dispatch-4-you-know-youre-hispanic-when

They are less likely to speak Spanish. Less likely to live in Hispanic communities. And less likely to feel physically connected to their heritage.

They are less likely to speak Spanish. Less likely to live in Hispanic communities. And less likely to feel physically connected to their heritage.