Tales from the Dashboard

With inflation continuing to strain folks’ wallets, we saw a big opportunity to continue growing the beloved ARCO brand. In the latest Tales from the Dashboard campaign, Hanna the Dashboard Hula Girl, focuses on the great quality gas you can get at a consistently low price — only at ARCO. While our competitors took a business-as-usual approach to their advertising during these financially challenging times, we wanted this campaign to show that ARCO offers the best value out there — meeting people’s real needs, right now.

In this campaign, Hanna is back and she’s made some new friends. On her latest adventures, she talks quality gas with a group of agreeable bobbleheads, and she hangs out with a timid piggy bank as she spreads the word about ARCO’s exceptional value. 

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