ARCO
Introducing New ARCO Rewards
Two dashboard buddies have exciting news to share with everyone who loves to save on quality gas.
Hanna the Dashboard Hula Girl, our beloved ARCO “spokesdoll,” has a new best friend who knows all about saving money. With Piggy the piggy bank by her side, Hanna introduces new ARCO Rewards, which help you earn savings every time you pump. How much can you save? Hanna and Piggy will show you.
Hanna and Piggy feature in a full-funnel campaign across video, social, OOH, POP, and radio, where Piggy delivers a remarkable performance with every oink. The dynamic duo also makes an appearance on MLB team sponsorship assets for the Dodgers and the Padres, supported by in-stadium ARCO Rewards messaging, letting fans know just how rewarding the new ARCO Rewards program is!
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