Introducing Hanna, a charming dashboard hula girl and star of our integrated ARCO campaign. Positioned as a highly relatable car expert (she’s spent a lot of time in the car and on the road, after all), she's the perfect spokesdoll for ARCO.
With a zest for life and very specific knowledge of engine performance, she demonstrates how ARCO value — high-quality gas at a low price — allows her to go to new places and try new things.