Powering Ad Precision at Scale

In order to reach specific audience segments at scale, we produce a large volume of engaging and personalized video ads for Honda. This involves considerable effort and resource allocation from both agency and client teams. To maintain this level of optimization while operating efficiently, we utilize creative automation tools, leveraging a flexible video template within a creative management platform (CMP). This template pulls from Honda’s asset library and data feed, automatically assembling video clips and integrating relevant offers with just a few clicks, significantly streamlining the process.

As a result, we were able to deliver highly targeted video messages to specific audiences across various media channels. For instance, when a customer's CR-V lease is nearing its end, they receive videos highlighting the latest Honda models along with tailored offers. This automation not only enhances the effectiveness of Honda’s messaging but also improves efficiency, saving both time and money in the production of personalized content.

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