A Data-Driven Approach to International Travel

Southwest^® is known as a great option for domestic travel, but people are less familiar with the airline’s international service. We took a digital-first, data-driven approach to raise awareness for these routes and drive people to search for flights on Southwest.com. 

Since not all flyers are alike — and because we wanted to promote different destinations based on point of origin — we created a multitude of messages to reach our soon-to-be adventurers across 17 individual markets. As the first Southwest partner to build their dynamic creative using Sizmek’s platform, we were able to produce a robust set of digital and social ads in-house.  All of the units created were personalized to a specific market and designed with colorful, eye-catching visuals and a little tropical flavor to draw travelers in, showing them what exciting destinations were at their fingertips. It’s look, book, and toes in the sand.