Local Flavor Through Market-Centric Advertising

Southwest Airlines wanted to get young people and general travelers who fly with their competitors to seek out and book on Southwest instead. So we developed a cohesive body of creative that speaks to travelers in 12 different markets across the U.S. — each with its own unique local flavor, and each delivering its own unique proposition. These fun and colorful assets, designed to inspire travel, showcase our service offerings across primary digital and social channels.

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